The advertisements nowadays in Thailand are getting more and more over the top. The reason why the article called “Food Products Making False Claims” should get attention is because firstly, not all the truth is being told about the products. Secondly, it should gain more attention so that other consumers who are buying the products can be warned; and lastly, because it teaches not to trust the television advertisements and deejays.
In the article “Food Products Making False Claims”, the article talks about the truth not being uncovered about the products. It says “There are tricks behind them. Some food products are advertised as an alternative medicine without side effects to the body; others feature misleading advertising content, for example, a product containing nutrient properties that claims to improve brain performance.” This means in order to sell the food products to consumers, the sellers don’t tell anything about the negative or the downside of the products but instead exaggerate and try to make the positives better. This is not a good idea to do because as soon as the costumers find out about this information they will stop buying the products and that company will gradually close.
Secondly the article warns the consumers who are buying the products. The article says that “Most importantly, many lose their chance to access the right medical treatment,” said Chalome. A consumer who either likes trying new products or with incurable diseases usually spends about 2,000 to 3,000 baht a month on such food products in the hope they can cure their illness.” This shows that the false advertisements that the producers are making are lessening the chance for some people with illnesses to be cured. To some people the product are giving false hope and are wasting their money.
Lastly, the article teaches not to trust the television advertisements by saying that “About 95% of advertisements on local cable TV and community radio are not accurate, said Patchara. In the advertisements, an ordinary food product is often claimed as an alternative medicine. For example, a mixed fruit juice is claimed to be an enzyme drink that helps digestion; a herbal drink to improve skin condition, sexual performance, and even cure chronic disease; or a three-in-one coffee that can reduce fat.” This shows that in order to increase the amount of consumers the producers exaggerate what their product can do by saying things such as it can cure chronic diseases when it actually can’t. When in the perspective of the consumer’s this is something that can’t be trusted and also shouldn’t be consumed.
In conclusion, this article which talks about food products making false claims should be viewed to most consumers who can be experiencing the same thing because it firstly, tricks the consumers and doesn’t tell any downside of the product at all. Secondly, it is because the article after being read can be a warning for other consumers in the future and thirdly because the false claims are not being said.
Article Retrieved From : http://www.bangkokpost.com/food/features/282912/food-products-making-false-claims